Creativity has always been at the heart of business, but until now it hasn’t been at the top of the management agenda. That’s all changing because CEOs now rank innovation and creativity as the most important leadership quality for business success.
So you may think creatives will have an advantage in the future over others. Think again.
A study conducted at Cornell University by Associate Professor Jennifer Muellar suggests that creatives are rarely seen as leaders. Further, a distinct bias against creatives as leaders is prominent in many cultures as well as a bias towards creative thinking, in general.
There are three main reasons for this:
- Most leaders in organizations actually prefer the status quo and are resistant to change.
- Our idea of what a prototypical “creative person” is like is completely at odds with our idea of a prototypical “effective leader.”
- Many creatives have higher levels of introversion that they do not know how to manage in order to fully collaborate and socialize in order to move their career forward.
“Creative ideas flourish best in a shop which preserves some spirit of fun.Nobody is in business for fun, but that does not mean there cannot be fun in business.” — Leo Burnett
So what do creatives need to do? Four critical things:
- Maximize their own creative ability (including problem-solving)
- Eliminate resistance and remove barriers for others to embrace creativity
- Learn how to improve collaboration and communication with other leaders (and especially non-creatives) and build strong relationships
- Build organizations with creativity and innovation as key guiding principles
In VAR’s business, entrepreneur and leadership modules, creatives will learn the key skill sets to start their own business and create a product/service.
- Individuals will learn new cutting-edge skill sets and expertise, along with engaging with teachers and guest expert speakers.
- Students will finish with a complete business, leadership and entrepreneurial foundation that will enable them to start their own business.
- VAR will also be offering graduates additional resources, services and individualized help to make sure they are successful over their lifetime.